Oh! Oh! I know that!
Good, Good, Good, Good Vibrations.
She’s Giving Me Excitations.
Colorado Springs’ own Alexander Film Company, one of the largest producers of theater film advertising in the world, was amazingly tuned-in to “Good Vibrations” a decade before the Beach Boys popular song of the 1960s hit the American Rock charts. The company’s dedicated advertising sales team received extensive training to assess prospective buyers based on their physical features and the speed of their “vibrations.”
The sales team learned that outward human signs indicate a customer’s motives. This character reading divided customers into positive and negative classes. The positive group was described as aggressive, forceful, quick, ambitious, enthusiastic, and more likely to buy. The negative group was described as mild, quiet, calm, cautious, conservative, and less likely to buy. Physically, the positive group tended to have blond coloring, a retreating forehead, a large prominent nose, the tendency to fidget, and a small head. The negative group was quite the opposite, having brunette hair, a full forehead, a small nose, soft hands, the ability to sit quietly, and, of course, a large head.
Further “science” explained that prospective buyers had distinguishing characteristics which were determined through vibrations. Vibrations of sound and color could be fast or slow. Dark color and sound results in a slow vibration, while light color and sound results in fast vibration.
Applying the techniques to Alexander’s sales prospects, the lighter a customer’s coloring (including his eyes, skin, and hair) the faster his vibration. A person with fast vibration was considered to be a positive person, who was more inclined to purchase advertising. Light or fast vibration types have white or ruddy skin; light brown or red hair; and blue or grey eyes. These fast-vibrating folks were considered radiant, optimistic, and quick to make decisions. If a sales prospect had olive or brown skin, dark hair, and dark brown or black eyes, they were considered the slow vibration type. They were noted for their self-control, dignity, and seriousness. They were considered patient plodders, more negative in disposition, and less likely to buy. But wait! There’s more!
Along with eye, skin, and hair color, vibrations were determined through numerous other physical features. A fast vibration type person had a retreating forehead, a prominent nose, and a retreating chin. This person was a quick thinker. A slow vibration type had a dish-shaped face, a snub nose, and a prominent forehead. This person was passive and reliable. Salespeople were instructed to pay close attention to their prospect’s vibrations and to adapt the sales pitch to meet the customer’s vibration levels. Raising a vibration rate was done by thinking and talking faster and forcing animation into the eyes, voice, and gestures. If it was necessary to slow one’s vibration, it was suggested to lower the pitch of the voice, hesitate between sentences, and to give prospects plenty of time to think.
The sales team learned that outward human signs indicate a customer’s motives. This character reading divided customers into positive and negative classes. The positive group was described as aggressive, forceful, quick, ambitious, enthusiastic, and more likely to buy. The negative group was described as mild, quiet, calm, cautious, conservative, and less likely to buy. Physically, the positive group tended to have blond coloring, a retreating forehead, a large prominent nose, the tendency to fidget, and a small head. The negative group was quite the opposite, having brunette hair, a full forehead, a small nose, soft hands, the ability to sit quietly, and, of course, a large head.
Further “science” explained that prospective buyers had distinguishing characteristics which were determined through vibrations. Vibrations of sound and color could be fast or slow. Dark color and sound results in a slow vibration, while light color and sound results in fast vibration.
Applying the techniques to Alexander’s sales prospects, the lighter a customer’s coloring (including his eyes, skin, and hair) the faster his vibration. A person with fast vibration was considered to be a positive person, who was more inclined to purchase advertising. Light or fast vibration types have white or ruddy skin; light brown or red hair; and blue or grey eyes. These fast-vibrating folks were considered radiant, optimistic, and quick to make decisions. If a sales prospect had olive or brown skin, dark hair, and dark brown or black eyes, they were considered the slow vibration type. They were noted for their self-control, dignity, and seriousness. They were considered patient plodders, more negative in disposition, and less likely to buy. But wait! There’s more!
Along with eye, skin, and hair color, vibrations were determined through numerous other physical features. A fast vibration type person had a retreating forehead, a prominent nose, and a retreating chin. This person was a quick thinker. A slow vibration type had a dish-shaped face, a snub nose, and a prominent forehead. This person was passive and reliable. Salespeople were instructed to pay close attention to their prospect’s vibrations and to adapt the sales pitch to meet the customer’s vibration levels. Raising a vibration rate was done by thinking and talking faster and forcing animation into the eyes, voice, and gestures. If it was necessary to slow one’s vibration, it was suggested to lower the pitch of the voice, hesitate between sentences, and to give prospects plenty of time to think.
The Alexander Film Company’s sales team learned that all people are a mixture of both positive and negative characteristics. But, if their customer had more of the positive physical features than of the negative, the chances for making a sale were more positive.
In summary, if you love the colorful clothes they wear, and the way the sunlight plays upon their hair, it’s likely that you’re pickin’ up good vibrations, and a sale is in the air. |
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